Finance Solutions sectorielles

Financial services SEO: what banks, lenders, insurers and fintechs need

Banks, brokers, insurers and payment apps chase different customers at different moments. So the work starts with the decision you want to win: an application, a quote, a new account or a booked meeting.

SEO for banks

A bank is searched for by product and by place: savings rates, business accounts, student loans, the nearest branch or ATM. We build a page per product and audience, with the current rate pulled from your systems, and a page per branch with its address, hours and services.

SEO for mortgage lenders and brokers

Mortgage searches are precise: a rate for first-time buyers, a remortgage when a fixed term ends, a loan for the self-employed, in one region. We build localized rate and calculator pages for each situation, fed by live data and checked for the disclosures your products require. When a rate moves, the page follows.

SEO for insurance companies

Insurance buyers search for cover that fits their circumstances: travel insurance for a skiing trip, contents cover for tenants, liability insurance for a contractor. We build a page per type of cover and audience that sets out what is and is not included, drawn from your policy wording, with a clear route to a quote.

SEO for fintech companies

A young fintech is rarely searched for by name. People look for a solution: a business account for freelancers, an app to split bills, a cheaper way to pay suppliers abroad. We build use-case and comparison pages for those needs, plus guides to the rules and taxes per country, which your legal team approves in batches.